A baby's crib that simulates a car ride so babies can sleep easier at home

We’ve created Max Motor Dreams*, a baby’s crib capable of accurately simulating the sensations of a car ride.

The crib is controlled by a simple app that tracks the baby’s favourite routes as you drive, including the car movement, sounds, gentle vibration of the engine and even ambient lighting. The technology in the crib allows users to reproduce all these features through the aplication.

The exact same sensation as riding in a Ford, without leaving home.

* Product homologated by the Technological Institute of Product for Children and Leisure.

Features

GENTLE MOVEMENT IMITATING A CAR JOURNEY.

RESTRAINED ENGINE NOISE.

LEDS THAT SIMULATE STREET LIGHTS.

+M total reach
+ Test Drives scheduled
% Increase of clicks to the car configurator on the Ford Website
% Increase of Visits to dealerships

“INCREDIBLE! FORD MIGHT HAVE THE SOLUTION TO MAKE BABIES GO TO SLEEP”

“THE RIDE DREAMS ARE MADE OF!”

“PARENTS: THIS IS THE SOLUTION TO (ALMOST) ALL YOUR PROBLEMS”